{"id":102951,"date":"2024-01-11T06:02:33","date_gmt":"2024-01-11T14:02:33","guid":{"rendered":"https:\/\/www.betterworks.com\/?page_id=102951"},"modified":"2024-05-14T09:19:31","modified_gmt":"2024-05-14T16:19:31","slug":"crakmedia-case-study","status":"publish","type":"page","link":"https:\/\/www.betterworks.com\/crakmedia-case-study\/","title":{"rendered":"Crakmedia Case Study"},"content":{"rendered":"

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Fueling Growth Through Modern Performance Management at Crakmedia<\/h1>\n

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Company<\/div>\n

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World leader in web marketing, performance marketing, web development and traffic monetization, Crakmedia is an international corporation based in Quebec City, Canada. Their expertise covers digital content creation, advertising campaign personalization, data and website analysis, brand management, SEO, media buying, advertising brokerage, web development and creating cutting-edge technologies.<\/span><\/p>\n

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Industry<\/div>\n

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Business Services<\/span><\/p>\n

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Employees<\/p>\n

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200<\/span><\/p>\n

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Headquarters<\/div>\n

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Quebec City, Canada<\/span><\/p>\n

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A global leader in<\/span> performance marketing<\/span><\/a>, Crakmedia prides itself on pushing boundaries, not just in web development and traffic monetization but also in creating an employee-first culture.<\/span><\/p>\n

Crakmedia<\/span><\/a> has always had a knack for growth. Since its founding in 2006, the marketing firm has made its mark as an up-and-coming industry leader. Today it has grown into a passionate team of 200 employees located in offices in Quebec City and Montreal \u2014 and its digital ads are viewed over 1.5 billion times daily across 150 countries.<\/span><\/p>\n

But Crakmedia\u2019s success story isn\u2019t just about growing numbers \u2014 it\u2019s also about building an inclusive, growth-centric culture that makes its high performance possible.<\/span><\/p>\n

By emphasizing alignment and goal setting, and leveraging employee-centric SaaS tools like Betterworks, Officevibe, and more, Crakmedia has created something remarkable: a vibrant company culture that more than tripled in size from 2018 to 2023.<\/span><\/p>\n

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Crakmedia at a glance<\/b><\/h2>\n

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How does a company undergoing rapid expansion sustain a unique culture and high employee engagement over the years \u2014 especially in a global pandemic? For starters, at Crakmedia, culture isn\u2019t just a buzzword \u2014 it\u2019s a pillar.\u00a0<\/span><\/p>\n

Drawing inspiration from tech giants, the company boasts an<\/span> office environment reminiscent of industry legends<\/span><\/a>. Imagine walking into an office with pool tables, lounges, a video game console, and free snacks \u2014 even a vertical hydroponic garden. \u201cCan we say it\u2019s like Google? It is,\u201d communications advisor Fran\u00e7ois Tremblay assures us. \u201cI would know,\u201d he adds. (He once worked for the tech giant.)\u00a0<\/span><\/p>\n

\u201cThere aren\u2019t many companies in Quebec City that do all the things that we do,\u201d Fran\u00e7ois observes. \u201cWe\u2019re really unique.\u201d He points especially to the company\u2019s adaptability and flexibility \u2014 which have made Crakmedia a beacon of attraction for top talent.\u00a0<\/span><\/p>\n

Part one of this is Crakmedia\u2019s proven approach to work organization \u2014 perhaps illustrated best in Crakmedia\u2019s \u201cFull House Wednesdays,\u201d a day of intense teamwork, team-building, and brainstorming. Those on-site days often feature food from local caterers and special activities such as chair massages, free barber services, and even an on-site tattoo artist.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u201cPeople really like to come to the office,\u201d Fran\u00e7ois says, \u201cbut of course, we also try to be flexible and have fully equipped conference rooms that enable people to work from home.\u201d\u00a0<\/span><\/p>\n

Part of the secret to flexibility is simply asking employees what they want. \u201cOur HR team listens to people and is always looking to improve our benefits,\u201d he explains.\u00a0<\/span><\/p>\n

Crakmedia\u2019s commitment to creating a vibrant and enjoyable workspace is just one part of its strategy to create a superior employee value proposition. In addition to the incredible office perks above, the company offers comprehensive insurance plans and performance bonuses, a robust recognition plan, continuous learning and mentorship, and empathetic, well-trained managers who are equipped to bring out the best in their teams.<\/span><\/p>\n

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\u201cIf you put the right processes and systems in place and focus on people, they provide the foundation for growth. Our HR is really focused on employee satisfaction.\u201d<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Author” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

Olivier Bouchard,<\/strong>
COO<\/p>\n

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Growing without growing pains<\/b><\/h2>\n

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The Crakmedia office is an energetic place where employees not only want to work but to grow. For many companies, rapid growth can be a double-edged sword. But not here.\u00a0<\/span><\/p>\n

\u201cOur growth has been comfortable,\u201d explains Olivier Bouchard, COO of Crakmedia. \u201cIf you put the right processes and systems in place and focus on people, they provide the foundation for growth. Our HR is really focused on employee satisfaction.\u201d\u00a0<\/span><\/p>\n

\u201cThe company uses Officevibe and other tools to focus on engagement,\u201d he says. \u201cWe focus on resources and activities and employee experience, and we don\u2019t really have any pains from growing.\u201d\u00a0<\/span><\/p>\n

\u201cFrom day one, Crakmedia also lays the foundation for personal growth. Learning is important,\u201d\u00a0 Olivier says. \u201cWe want people to feel that they don\u2019t have to leave Crakmedia to achieve their goals.\u201d\u00a0<\/span><\/p>\n

With systematic onboarding processes aided by tools like the Betterworks Intelligent Performance Management platform, they ensure new hires are set for success. Emphasizing continuous learning and personal growth, <\/span>Betterworks has been a cornerstone in supporting rapid growth<\/b>, according to the team. From hiring to tracking progress, the solution has helped Crakmedia keep employees and managers rowing in the same direction.\u00a0<\/span><\/p>\n

\u201cWe have a very structured onboarding process,\u201d Fran\u00e7ois says, \u201cwhich includes all sorts of training, online training, and in-person training. Betterworks is very useful for that because we can have those conversations there. And so it\u2019s way easier.\u201d\u00a0<\/span><\/p>\n

Olivier offers one example: \u201cOne way that Betterworks helps with growth is with the 30-, 60-, and 90-day plans that we build when we hire new people \u2014 whether managers, directors, or individual contributor roles. Betterworks is how we help track progress, and that, in many ways, has helped us to manage the rapid growth we have seen and keep people aligned.\u201d\u00a0<\/span><\/p>\n

He also emphasizes the importance of goal setting, regular reviews, and follow-through in keeping a growth culture on track: \u201cWe don\u2019t do things any differently from many other businesses when it comes to goals and reviews \u2013 but we actually DO it.\u201d<\/span><\/p>\n

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Linking employee growth and organizational growth<\/b><\/h2>\n

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Seeing growth as an advantage rather than as overhead, the company emphasizes employee development as a cornerstone of its employee value proposition. Ongoing learning, employee growth, and internal development are all part of this ethos. \u201cWe know this is key to our success,\u201d Olivier says, \u201chelping people grow and helping them to want to stay here.\u201d\u00a0<\/span><\/p>\n

Here again, using Betterworks has helped the company achieve a <\/span>fluid and flexible approach to setting goals<\/b>. \u201cIt\u2019s really nice,\u201d Fran\u00e7ois says, \u201cbecause the goal with Betterworks is really to open the conversation with the employee. Every week and month, I have conversations with my manager. The focus is not just on big goals, but also on what projects I really want to do.\u201d\u00a0<\/span><\/p>\n

\u201cIt\u2019s really a tool to have a discussion with management and to follow what our colleagues are doing and flexibly change the objectives to make them more aligned with reality,\u201d he adds.\u00a0<\/span><\/p>\n

According to Olivier, this is working as intended. \u201cIf you want to build a business to last,\u201d he says, \u201cyou need to do the right things and build a foundation with goals. We\u2019ve got something like 2,000 goals a quarter that are all aligned.\u201d\u00a0<\/span><\/p>\n

OKRs and personal objectives are important, he says, to keep everyone on the same page with the rest of the organization. \u201cThat\u2019s where Betterworks is critical for us \u2014 to have a system where we can get that alignment done and get it right,\u201d Olivier explains. \u201cWhen I set a top company objective as a COO, we make sure everybody has at least 2-3 key results or goals with an objective that aligns to it, to make sure it gets done. Everyone is working in the same direction.\u201d<\/span><\/p>\n

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\u201cThat\u2019s where Betterworks is critical for us \u2014 to have a system where we can get that alignment done and get it right. When I set a top company objective as a COO, we make sure everybody has at least 2-3 key results or goals with an objective that aligns to it, to make sure it gets done. Everyone is working in the same direction.\u201d<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Author” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

Olivier Bouchard,<\/strong>
COO<\/p>\n

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Creating the infrastructure to propel growth<\/b><\/h2>\n

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Regular check-ins, SMART OKRs (Smart, Measurable, Achievable, Relevant, Timebound), and an emphasis on agility reflect the company\u2019s commitment to this alignment. This reflects the vision of the media company\u2019s founders and leaders.<\/span> CEO Nicolas Chr\u00e9tien<\/span><\/a>, also one of the co-founders of the Crakmedia network, has set a high standard around transparency and innovation. He also introduced the company\u2019s \u201cCrakAwards,\u201d which emphasize and recognize employee alignment to the company\u2019s core values: integrity, partnership, innovation, team spirit, and ambition.\u00a0<\/span><\/p>\n

When everyone\u2019s objectives are clear, it creates a collaborative atmosphere where employees can better assist one another in achieving their goals. With Betterworks in the mix, transparency isn\u2019t just an idea. It\u2019s an operational ethos. As Fran\u00e7ois notes: \u201cIt\u2019s really important for us to show employees their impact on TCO and how every employee is important for the company to grow and be successful.\u201d\u00a0\u00a0<\/span><\/p>\n

Betterworks\u2019 implementation at Crakmedia in 2016 has powered the company\u2019s journey to more <\/span>streamlined conversations, improved feedback loops, and easier goal modifications<\/b>. \u201cWe have 100% adoption of the Betterworks tool,\u201d Olivier notes. \u201cEveryone from the receptionist up to me and my goals are aligned. Everybody \u2014 no exceptions.\u201d\u00a0<\/span><\/p>\n

\u201cBetterworks is used for OKRs and goals, where employees have new objectives every quarter,\u201d Fran\u00e7ois explains. Seamless integrations with tools like Slack and Jira have also helped Crakmedia put the tool into its flow of work operations \u2014 making it easier to use and further supporting goal tracking and completion.\u00a0<\/span><\/p>\n

Everyone can observe and adjust goals as needed in real time. Goal transparency also gives leaders a window into what is going on and what has happened over the past quarters. \u201cI can\u2019t manage the organization without Betterworks,\u201d agrees Olivier. \u201cI really can\u2019t.\u201d\u00a0<\/span><\/p>\n

\u201cBetterworks is our preferred platform,\u201d Fran\u00e7ois says.<\/span><\/p>\n

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Lengthening retention and shortening time to full productivity
\n<\/b><\/h2>\n

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Crakmedia\u2019s philosophy around culture and alignment certainly proves out in the numbers. The company has seen an impressive increase in important KPIs since adopting tools like Betterworks.\u00a0<\/span><\/p>\n

Fran\u00e7ois summed up the results succinctly: \u201cOur employees seem to be happier and to want to stay more. The growth has been exponential.\u201d<\/span><\/p>\n

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The voluntary turnover rate dropped from 34% in 2019 to 20% in 2021, 18% in 2022, and an impressive 15% in 2023.<\/span><\/p>\n

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Engagement scores (as measured in Officevibe) soared to 8.2\/10 in 2022 from 7.4\/10 in 2019. The average for similar companies is 7.7\/10.<\/span><\/p>\n

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Crakmedia\u2019s average time to hire new employees has been cut by more than half, to 22 days in 2022 versus 52 in 2019 (the average is about 30 days in the industry).<\/span><\/p>\n

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The time it takes for a new hire to reach efficiency in several departments has also been cut up to half \u2014 from 6-12 months to 3-6 months. New hires are now often able to take over complex tasks within the first few weeks of employment. <\/span><\/p>\n

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A lesson in smart growth<\/b><\/h2>\n

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Of course, Crakmedia\u2019s journey is not just about numbers; it\u2019s about redefining what it means to grow well \u2014 and creating a more symbiotic relationship between performance management and company culture that centers the employee experience.\u00a0<\/span><\/p>\n

This commitment to employees hasn\u2019t gone unnoticed. The company clinched a spot in the \u2018Best HR Practices\u2019 category at the 2022 Fid\u00e9ides Awards, and it was a finalist for Qu\u00e9bec\u2019s equally prestigious Mercuriades business awards in the \u2018Training and Workforce Development\u2019 category.\u00a0<\/span><\/p>\n

Crakmedia\u2019s focus on employee-centered growth, combined with the power of modern tools like Betterworks, stands as a bright light for businesses worldwide. In the ever-evolving world of work, Crakmedia serves as a testament to what\u2019s achievable when the right tools meet vision, drive, and passion.<\/span><\/p>\n

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Betterworks Success Stories<\/h2>\n

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\n \n
\"\"<\/div>\n\n

<\/p>\n

Fueling Growth Through Modern Performance Management at Crakmedia<\/h4>\n\n

Read the case study<\/p>\n <\/a>\n \n

\"\"<\/div>\n\n

<\/p>\n

Upgrade Your Performance Strategy to Overcome HR Challenges<\/h4>\n\n

Watch now<\/p>\n <\/a>\n \n

\"\"<\/div>\n\n

<\/p>\n

How HR Leaders Enable Performance to Make Work Better<\/h4>\n\n

Watch now<\/p>\n <\/a>\n <\/div>\n\n [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” admin_label=”Call to Action” module_class=”cta-row” _builder_version=”4.9.3″ background_color=”#0089AB” background_size=”initial” background_position=”top_left” background_repeat=”repeat” transform_translate=”0px|48px” transform_translate_linked=”off” custom_padding=”24px|0px|0px|55px|false|false” custom_css_main_element=”z-index: 10;||position: relative;” border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset2″ box_shadow_horizontal=”9px” box_shadow_vertical=”15px” box_shadow_color=”rgba(0,0,0,0.11)” global_module=”71522″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||37px||false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: flex-end;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#ffffff” text_font_size=”36px” text_line_height=”44px” header_text_color=”#ffffff” custom_margin=”106px||||false|false” custom_margin_tablet=”” custom_margin_phone=”1rem||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”|1rem|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{%22gcid-bc0c7e9a-3b5d-4829-b031-99c4e343b3d2%22:%91%22text_text_color%22,%22header_text_color%22%93}”]<\/p>\n

Ready to Unlock
Your Team’s True Potential?<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.betterworks.com\/contact-us\/” url_new_window=”on” button_text=”Let’s Talk” admin_label=”Button” module_class=”button-lg” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_button][et_pb_code module_class=”images-contain__wrap” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

\"Calibration_Screenshot\"\"Org<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A global leader in performance marketing, Crakmedia prides itself on pushing boundaries, not just in web development and traffic monetization but also in creating an employee-first culture.<\/p>\n","protected":false},"author":44,"featured_media":102949,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"CBORD Case Study\nHow CBORD Created a \u2018DREAM\u2019\nCulture with betterworks\n\"CBOARD\"\nThe Situation\nCBORD was looking for a complete talent management solution to attract the best people, drive engagement throughout a widely distributed organization, and spur peak performance in an accountable way. At the same time, the company insisted on a non-hierarchical, two-way conversation between its employees and managers that allowed for continuous and open communication, feedback, and training.\n\"CBORD_\"\n\nCompany<\/strong>\nCBORD and Horizon are the world\u2019s leading providers of integrated technology solutions powering housing, access, foodservice, nutrition, eCommerce, and card systems for K-12 and higher education, acute care, senior living, and business campuses. CBORD\u2019s products and services are used by more than 7,000 organizations in the U.S., Canada, South Africa, Australia, New Zealand, and countries in the Middle East.\n\nIndustry<\/strong>\nSoftware and multiple services for group settings in higher education, healthcare, senior living, and K-12 education\n\nEmployees<\/strong>\n500\n\nHeadquarters<\/strong>\nIthaca, NY\n\nThe Challenge\n\nCBORD wanted an engagement and performance management platform to guide employees\u2019 entire career lifecycle through what CBORD Human Resources VP Katherine Kay calls, \u201cthe sum of our values, beliefs, interactions, and behaviors with each other and our clients.\u201d CBORD expresses those values in the acronym \u201cDREAM,\u201d which stands for \u201cDynamic, Restless, Empowered, Accountable, and Mindful.\u201d\n\nThe Action\n\nThe company rebranded elements of the total betterworks solution in order to incorporate the \u201cDREAM\u201d values: OKRs are \u201cDREAM Goals.\u201d Conversations are \u201cDREAM Checks.\u201d Feedback is \u201cDREAM Feedback.\u201d Recognitions are \u201cDREAM Shouts.\u201d\n\nCBORD has managers assess how employees live out \u201cDREAM Values\u201d as they do their jobs, and when a manager or a peer awards Recognitions in \u201cDREAM Shouts,\u201d each is hashtagged with one of the DREAM values.\n\nCBORD insists on frequent DREAM Conversations, but prefers they be driven by employees, not managers. \u201cWhen our team members are empowered and well-informed,\u201d reports Kay, \u201cthey understand clearly where their performance is and what their managers\u2019 expectations are, and the team members hold the managers accountable for developing employees. Team members are encouraged to develop their own voice, which makes them more loyal and more empowered to get more done.\u201d\n\n\"\"\n\nBetterworks helped us create a talent management development process that\u2019s continuous and integrated, not a single annual event. A lot of companies go through big cultural realignment exercises, but in the end it\u2019s lip service and nobody remembers it. But thanks to betterworks we live it every day, from the top to the bottom of our organization. Best of all, betterworks has made our business a better business.enterprise\u2014a rising tide should lift all boats.\n\n\"Katharine\nKatharine Kay,\n<\/strong>\nVP Human Resources\nThe Outcome\n