{"id":104307,"date":"2024-02-16T09:56:51","date_gmt":"2024-02-16T17:56:51","guid":{"rendered":"https:\/\/www.betterworks.com\/?p=104307"},"modified":"2024-02-20T10:10:44","modified_gmt":"2024-02-20T18:10:44","slug":"josh-linkner-human-beings-are-hardwired-to-be-creative","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/josh-linkner-human-beings-are-hardwired-to-be-creative\/","title":{"rendered":"Josh Linkner: \u2018Human Beings Are Hardwired to Be Creative\u2019"},"content":{"rendered":"\n<p>You\u2019d be hard-pressed to find a modern leader who didn\u2019t say a culture of innovation was critical to business success. And yet, many of our workplace norms\u200c have the effect of actively discouraging the kinds of creativity and risk-taking that drive innovation.<\/p>\n\n\n\n<p>That makes HR leaders critical in any efforts to turn that culture around and open up new possibilities for transformative change. According to serial entrepreneur, author, and venture capital investor <a href=\"https:\/\/joshlinkner.com\/meet-josh\/\">Josh Linkner<\/a>, it starts by questioning our assumptions about \u201ccreativity\u201d itself.<\/p>\n\n\n\n<p>\u201cCreativity is a natural resource that lives within all of us, and human beings are hardwired to be creative,\u201d Josh says, who finds his creative outlet as a professional jazz guitarist. He would know \u2014 he\u2019s a New York Times best-selling author of four books on creativity and innovation, including \u201c<a href=\"https:\/\/www.amazon.com\/Big-Little-Breakthroughs-Innovations-Oversized-ebook\/dp\/B08VBS32BV\/ref=sr_1_1?keywords=big+little+breakthroughs+josh+linkner&amp;qid=1681744315&amp;sprefix=big+little+breakth%2Caps%2C260&amp;sr=8-1\">Big Little Breakthroughs<\/a>.\u201d Josh pioneered a framework for coaxing out the creativity he believes every person is inherently born with. He\u2019ll share that framework during his keynote presentation at <a href=\"https:\/\/www.betterworks.com\/empower-hr-2024\/\">EmpowerHR Americas<\/a>.<\/p>\n\n\n\n<p>We spoke with Josh ahead of the event to find out how to unlock creativity at work, allow people to help direct your change journey, and adopt the right rituals and rewards to drive better performance and engagement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Develop Rituals to Unlock Creativity\" src=\"https:\/\/player.vimeo.com\/video\/913588633?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlock-creativity-through-experimentation\">Unlock creativity through experimentation<\/h2>\n\n\n\n<p>The biggest ideas don\u2019t always drive the biggest impact \u2014 nor do those big ideas come easily. In most cases, small changes lead to larger shifts over time, building toward big changes. People tend to freeze up when asked to jump straight to big ideas, Josh says \u2014 which is why his framework relies on big little breakthroughs. \u201cCan you think of five little things that we could do to improve a situation?\u201d he says. \u201cEverybody can answer that question.\u201d<\/p>\n\n\n\n<p>Give employees permission and safety to explore new ideas through small, low-risk experiments. \u201cOver time you actually build skill, and unlock the bigger breakthroughs that you see,\u201d Josh says.&nbsp; Small experiments help employees increase their creative output \u2014 a result that \u201cnot only benefits the company, but it benefits you as a human being,\u201d Josh says.&nbsp;<\/p>\n\n\n\n<p>Fostering creativity can drive business value and resolve some of the HR challenges you\u2019re facing in terms of low employee engagement, morale, and productivity. \u201cThere are a few things in life as intrinsically rewarding as the expression of one&#8217;s creativity,\u201d Josh says, and giving employees permission to do that can transform your people strategy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-invite-people-to-participate-in-change\">Invite people to participate in change<\/h2>\n\n\n\n<p>Change is often overwhelming, but inviting employees to <a href=\"https:\/\/www.betterworks.com\/magazine\/autonomy-in-the-workplace\/\">embrace autonomy<\/a> and help guide changes through small experiments can greatly impact how they handle them.&nbsp;<\/p>\n\n\n\n<p>A sense of ownership over change helps people feel more in control and gets them more excited for the endless possibilities a small shift can introduce. \u201cIf change is happening to you, you&#8217;re more likely to be fatigued than if you get to be part of it,\u201d Josh says. \u201cSo if you&#8217;re driving change \u2014 you get to help invent the change, you&#8217;re a participant, you&#8217;re the author of the change \u2014 that change can feel exciting.\u201d<\/p>\n\n\n\n<p>Consider opening a \u201ctest kitchen,\u201d Josh says, where employees can, \u201cin a safe and organized manner, tinker, and explore and try new things.\u201d Running little experiments regularly allows you to safely explore ideas and test the ones that show the most promise <em>before<\/em> rolling out any changes on a large scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/02\/EHR-Preview-Josh-Linkner-SEO-Internal-1-1024x975.jpg\" alt=\"\" class=\"wp-image-104313\" srcset=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/02\/EHR-Preview-Josh-Linkner-SEO-Internal-1-1024x975.jpg 1024w, https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/02\/EHR-Preview-Josh-Linkner-SEO-Internal-1-980x933.jpg 980w, https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/02\/EHR-Preview-Josh-Linkner-SEO-Internal-1-480x457.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enable-creativity-through-rituals-and-rewards\">Enable creativity through rituals and rewards<\/h2>\n\n\n\n<p>Taking a chance on a new idea can be intimidating, especially if employees don\u2019t feel <a href=\"https:\/\/www.betterworks.com\/magazine\/empowerment-in-the-workplace\/\">truly empowered<\/a> to take risks without facing negative consequences. \u201cThe biggest blocker of creative output is not natural talent: it&#8217;s fear,\u201d Josh says. \u201cAnd so fear and creativity cannot coexist.\u201d<\/p>\n\n\n\n<p>You can enable creativity within the fabric of your organization by implementing healthy rituals and rewards, Josh says. \u201cIf you create an environment, and the conditions are safe for people to share ideas without retribution, creativity actually starts to happen naturally,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>Rituals build creativity into your core culture and processes. Josh points to one company that elevated creativity by implementing a \u201cFailure of the Year\u201d award. The company publicly celebrates the team or individual that had a great idea that didn&#8217;t work out, he says. \u201cAnd instead of getting fired, they get a standing ovation.\u201d A ritual like this sends a strong message that taking responsible risks isn\u2019t just encouraged: it\u2019s part of the job.<\/p>\n\n\n\n<p>Layering rewards on top of that through offering bonuses or other incentives demonstrates the value an employer places on driving creativity. \u201cGet the right rituals, get the right rewards, and you&#8217;ll remove fear and create the right conditions,\u201d Josh says. \u201cCreativity will blossom naturally because that&#8217;s who we are as human beings.\u201d<\/p>\n\n\n\n<p>Want to learn more? <a href=\"https:\/\/www.betterworks.com\/empower-hr-2024\/\">Register for EmpowerHR Americas<\/a> to hear more from Josh on unleashing creativity and innovation at work.<\/p>\n\n\n<div class=\"lazyblock-post-resource-cta-Z1u06wX align  wp-block-lazyblock-post-resource-cta\"><div class=\"custom-post-resource-box\" style=\"background:url('https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/02\/EHR-2024-Horizontal.jpg;') no-repeat center;background-color:;box-shadow: 0px 0px 18px -5px ;background-color:\">\n  <div class=\"custom-box-heading\" style=\"max-width:50%;\"><p style=\"color:#ffffff;font-size:30px\">Hear Josh at EmpowerHR Americas<\/p><\/div>\n  <div class=\"custom-box-cta\" style=\"\"><a class=\"et_pb_button\" href=\"https:\/\/www.betterworks.com\/empower-hr-2024\/\" style=\"color:#58094F;background-color:#ffffff;\">Attend the event!<\/a><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Creativity expert Josh Linkner shares ways to drive creativity at work, allow people to help direct your change journey, and build innovation into your culture.<\/p>\n","protected":false},"author":133,"featured_media":104341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[237,3518],"tags":[],"featured_location":[],"industry":[],"class_list":["post-104307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-experience","category-hr-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Josh Linkner on Empowering Employees to Unleash Creativity - Betterworks<\/title>\n<meta name=\"description\" content=\"Creativity expert Josh Linkner shares ways to drive creativity at work, allow people to help direct your change journey, and 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