The company\u2019s leadership knew that to retain its industry position, it would need to tear down operational silos and align all employees to achieve its strategic objectives. Driven by an unwavering commitment to continual improvement, leaders understood the importance of enabling transparency and accountability throughout the organization. They wanted a process that clearly conveyed strategic goals to all teams to ensure that individual roles aligned with the firm\u2019s broader business objectives. Operational silos within vital departments occasionally resulted in fragmented efforts and less-than-ideal outcomes.<\/span><\/p>\n “Comprehensive visibility was crucial, allowing us to set clear deadlines and milestones,\u201d noted a senior application manager who played a pivotal role in the program’s design and implementation. \u201cThis transparency would ensure that if certain objectives weren’t met, teams could recognize how it might affect our broader goals.”\u00a0<\/span><\/p>\n Before adopting Betterworks, the workforce had a broad understanding of their company’s aims. However, the connection between their individual roles and these objectives was not always clear.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”] To foster a transparent culture and make sure everyone was rowing in the same direction, the company collaborated with Betterworks to adopt an objectives and key results (OKRs) model. This journey began with defining organization-wide goals, and collective brainstorming sessions refined these objectives to focus on priority areas.<\/span><\/p>\n In collaboration with Betterworks, the company customized subsequent goal setting for specific departments, emphasizing the functional and tactical facets of each team’s role beyond mere aspirations. “Ensuring every employee, regardless of their position, can visualize these objectives and understand how their duties contribute is vital,” explained the company\u2019s head of communications. This methodology motivates all team members to evaluate how their tasks can advance company goals, prompting them to set personal objectives in line with this vision.<\/span><\/p>\n The company emphasized the importance of regular data collection and input, a requirement made clear during leadership meetings. The Betterworks interface displayed the intricate web of interconnected goals, underscoring the significance of keeping goals regularly updated.\u00a0<\/span><\/p>\n Betterworks also transformed the way leaders managed performance. Data from the platform provided a comprehensive view of employees\u2019 contributions, making conversations between managers and their direct reports more productive and valuable.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||10px||false|false” global_colors_info=”{}”] Accountability originates from the top and filters down, but the company’s goals are not just top-down. The transparency that Betterworks enables encourages inter-departmental collaboration and goal setting. For instance, the company\u2019s marketing teams are able to align their objectives with sales to improve execution and outcomes.\u00a0<\/span><\/p>\n Today, the company also uses the visibility Betterworks provides to refine its goals. This ensures that the tasks employees tackle are impactful and contribute to growth. With clear direction, employees align their roles to the desired company trajectory.\u00a0<\/span><\/p>\n Post-implementation, employees have demonstrated a more profound understanding of their role in achieving the firm’s strategic goals. With better clarity, they are empowered to prioritize tasks with the most significant strategic relevance. In essence, all employees have recognized the broader significance of their daily tasks and are more motivated than ever to help the company achieve its top objectives.<\/span><\/p>\n “Regardless of their position, team members recognize how their contributions tie into the company’s broader objectives,\u201d said a senior communications executive. \u201cThis newfound clarity has significantly boosted engagement and alignment with our mission.”<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#F2F2F2″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”] <\/p>\n Read the case study<\/p>\n <\/a>\n \n <\/p>\n Watch now<\/p>\n <\/a>\n \n <\/p>\n Watch now<\/p>\n <\/a>\n <\/div>\n\n [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” admin_label=”Call to Action” module_class=”cta-row” _builder_version=”4.9.3″ background_color=”#0089AB” background_size=”initial” background_position=”top_left” background_repeat=”repeat” transform_translate=”0px|48px” transform_translate_linked=”off” custom_padding=”24px|0px|0px|55px|false|false” custom_css_main_element=”z-index: 10;||position: relative;” border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset2″ box_shadow_horizontal=”9px” box_shadow_vertical=”15px” box_shadow_color=”rgba(0,0,0,0.11)” global_module=”71522″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||37px||false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: flex-end;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#ffffff” text_font_size=”36px” text_line_height=”44px” header_text_color=”#ffffff” custom_margin=”106px||||false|false” custom_margin_tablet=”” custom_margin_phone=”1rem||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”|1rem|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{%22gcid-bc0c7e9a-3b5d-4829-b031-99c4e343b3d2%22:%91%22text_text_color%22,%22header_text_color%22%93}”] Ready to Unlock Anonymous Case StudyLeading Healthcare Technology Company Takes a Visionary Approach to Align Daily Tasks With Strategic Objectives IndustryHealthcareEmployees450+HeadquartersUnited StatesThe Business ChallengeA leading digital healthcare solutions firm focusing on medication management has been instrumental in driving the digital transformation of the healthcare industry. Its expertise enables seamless connections between providers, patients, and healthcare institutions to enhance […]<\/p>\n","protected":false},"author":99,"featured_media":104869,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"CBORD Case Study\nHow CBORD Created a \u2018DREAM\u2019\nCulture with betterworks\nThe Solution<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”|0px|||false|false” custom_padding=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]
The Impact<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”|0px|||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]
Betterworks Success Stories<\/h2>[\/et_pb_text][et_pb_code _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]
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<\/div>\n\n Fueling Growth Through Modern Performance Management at Crakmedia<\/h4>\n\n
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<\/div>\n\n Upgrade Your Performance Strategy to Overcome HR Challenges<\/h4>\n\n
![\"\"](\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/12\/How-HR-Leaders-Enable-Performance-to-Make-Work-Better-Thumbnail.jpg?v=1\")
<\/div>\n\n How HR Leaders Enable Performance to Make Work Better<\/h4>\n\n
Your Team’s True Potential?<\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.betterworks.com\/contact-us\/” url_new_window=”on” button_text=”Let’s Talk” admin_label=”Button” module_class=”button-lg” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_button][et_pb_code module_class=”images-contain__wrap” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]![\"Calibration_Screenshot\"](\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2021\/05\/Calibration_Screenshot.jpg\")
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\nThe Situation\nCBORD was looking for a complete talent management solution to attract the best people, drive engagement throughout a widely distributed organization, and spur peak performance in an accountable way. At the same time, the company insisted on a non-hierarchical, two-way conversation between its employees and managers that allowed for continuous and open communication, feedback, and training.\n![\"CBORD_\"](\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2020\/11\/CBORD_Logo125.png\"){kind=logo}
\n\nCompany<\/strong>\nCBORD and Horizon are the world\u2019s leading providers of integrated technology solutions powering housing, access, foodservice, nutrition, eCommerce, and card systems for K-12 and higher education, acute care, senior living, and business campuses. CBORD\u2019s products and services are used by more than 7,000 organizations in the U.S., Canada, South Africa, Australia, New Zealand, and countries in the Middle East.\n\nIndustry<\/strong>\nSoftware and multiple services for group settings in higher education, healthcare, senior living, and K-12 education\n\nEmployees<\/strong>\n500\n\nHeadquarters<\/strong>\nIthaca, NY\n\nThe Challenge\n\nCBORD wanted an engagement and performance management platform to guide employees\u2019 entire career lifecycle through what CBORD Human Resources VP Katherine Kay calls, \u201cthe sum of our values, beliefs, interactions, and behaviors with each other and our clients.\u201d CBORD expresses those values in the acronym \u201cDREAM,\u201d which stands for \u201cDynamic, Restless, Empowered, Accountable, and Mindful.\u201d\n\nThe Action\n\nThe company rebranded elements of the total betterworks solution in order to incorporate the \u201cDREAM\u201d values: OKRs are \u201cDREAM Goals.\u201d Conversations are \u201cDREAM Checks.\u201d Feedback is \u201cDREAM Feedback.\u201d Recognitions are \u201cDREAM Shouts.\u201d\n\nCBORD has managers assess how employees live out \u201cDREAM Values\u201d as they do their jobs, and when a manager or a peer awards Recognitions in \u201cDREAM Shouts,\u201d each is hashtagged with one of the DREAM values.\n\nCBORD insists on frequent DREAM Conversations, but prefers they be driven by employees, not managers. \u201cWhen our team members are empowered and well-informed,\u201d reports Kay, \u201cthey understand clearly where their performance is and what their managers\u2019 expectations are, and the team members hold the managers accountable for developing employees. Team members are encouraged to develop their own voice, which makes them more loyal and more empowered to get more done.\u201d\n\n![\"\"](\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2020\/07\/Quote_mark.png\")
\n\nBetterworks helped us create a talent management development process that\u2019s continuous and integrated, not a single annual event. A lot of companies go through big cultural realignment exercises, but in the end it\u2019s lip service and nobody remembers it. But thanks to betterworks we live it every day, from the top to the bottom of our organization. Best of all, betterworks has made our business a better business.enterprise\u2014a rising tide should lift all boats.\n\n![\"Katharine](\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2020\/11\/KatharineKay.png\")
\nKatharine Kay,\n<\/strong>\nVP Human Resources\nThe Outcome\n\n \t