{"id":104655,"date":"2024-03-05T10:26:56","date_gmt":"2024-03-05T18:26:56","guid":{"rendered":"https:\/\/www.betterworks.com\/?p=104655"},"modified":"2024-04-16T08:24:21","modified_gmt":"2024-04-16T15:24:21","slug":"jeannie-walters-empower-employees-to-deliver-better-customer-experience","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/jeannie-walters-empower-employees-to-deliver-better-customer-experience\/","title":{"rendered":"Jeannie Walters, on Empowering Employees to Deliver Better Customer Experiences"},"content":{"rendered":"\n<p>Employee and customer experiences are deeply intertwined. To bring out the best of both, we need to design customer-centric employee experiences. Delivering better customer experiences is a priority for most businesses, but rarely do business leaders empower employees to be more involved in achieving that goal.<\/p>\n\n\n\n<p>\u201cWe talk a lot about these subjects, but we don&#8217;t necessarily give people the tools to understand, \u2018How do we create the right vision?\u2019\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/jeanniewalters\" target=\"_blank\" rel=\"noreferrer noopener\">Jeannie Walters<\/a> in her <a href=\"https:\/\/www.betterworks.com\/elevating-everyone-unifying-ex-and-cx-for-better-business-performance-webinar\/\">People Fundamentals webinar<\/a> for Betterworks. As a customer experience expert and CEO at <a href=\"https:\/\/experienceinvestigators.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experience Investigators<\/a>, Jeannie has made it her mission in life to create fewer ruined days for customers. Empowering employees to be more engaged in delivering great customer experiences lies at the heart of her mission.<\/p>\n\n\n\n<p>Check out highlights from Jeannie\u2019s session to learn how to strategically align employee and customer experiences and elevate overall business performance. You can also listen to our People Fundamentals podcast to catch her presentation.<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/30756558\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/c0dae1\/time-start\/00:00:00\/hide-playlist\/yes\/hide-subscribe\/yes\/hide-share\/yes\/font-color\/000000\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<p>Subscribe wherever you listen to podcasts:\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/people-fundamentals-by-betterworks\/id1710307323\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>\u00a0|\u00a0<a href=\"https:\/\/open.spotify.com\/show\/5giIJElptDJrp3l25ee1ce\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u00a0|\u00a0<a href=\"https:\/\/music.youtube.com\/playlist?list=PLWiHnwbqWNrPJbzOjacwZsPN6INjIe6GT\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Music<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experience-your-brand-through-someone-else-s-perspective\">Experience your brand through someone else\u2019s perspective<\/h2>\n\n\n\n<p>Understanding the purpose behind developing better experiences helps you take a more targeted approach to designing and deploying them. \u201cIf we don&#8217;t take a minute to step back and really look at the why \u2014 Why are we doing this in the first place? Who are we really delivering for? How can we make it better for everyone? \u2014 then we miss huge opportunities to engage,\u201d Jeannie said.&nbsp;<\/p>\n\n\n\n<p>By proactively managing customer experiences, and empowering employees to participate in that process, you can better adapt to changing expectations and address individual needs, ultimately improving loyalty and <a href=\"https:\/\/www.betterworks.com\/magazine\/benefits-of-employee-retention\/\">retention<\/a> for both customers and employees.&nbsp;<\/p>\n\n\n\n<p>One way to start is through journey mapping, which helps you understand pain points in both the customer and employee experiences and highlights where you can make small changes that could drive a big impact. \u201cBy going through employee journey mapping, you can actually start seeing things \u2014 like those moments of neglect \u2014 that you can just make a little better, that you can maybe provide something that creates a little less friction for that employee,\u201d Jeannie said.&nbsp;<\/p>\n\n\n\n<p>As you engage in journey mapping, be sure to take a step back and really consider the experience from someone else\u2019s viewpoint. \u201cIf you can actually walk in the shoes of your customer, of your employee, what is it actually like from their perspective?\u201d Jeannie said. \u201cBecause sometimes we are really focused on process mapping, on understanding process \u2014 but we don&#8217;t ever look at the other side of that equation and think about what&#8217;s actually happening for the person experiencing that.\u201d<\/p>\n\n\n<div class=\"lazyblock-recommendedread-5GJTu align  wp-block-lazyblock-recommendedread\">        <div class=\"recommended-read-notice\">Recommended Read<\/div> \n        <div class=\"recommended-read-box\">\n            <div class=\"recommended-read-image\">\n                <img decoding=\"async\" src=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/07\/How-HR-Leaders-Can-Analyze-current-and-future-state-processes-Thumbnail.jpg\" alt=\"\">\n            <\/div>          \n            <div class=\"recommended-read-text\">\n                <div class=\"recommended-read-categories\"><a href=\"https:\/\/www.betterworks.com\/magazine\/category\/vantage-point\/betterworks-insights\/\">Betterworks Insights<\/a> | <a href=\"https:\/\/www.betterworks.com\/magazine\/category\/vantage-point\/hr-leadership\/\">HR Leadership<\/a><\/div>\n                <div class=\"recommended-read-title\">How HR Leaders Can Design Better People Processes for the Future<\/div>\n                <div><a class=\"recommended-read-cta\" href=\"https:\/\/www.betterworks.com\/magazine\/how-hr-leaders-can-design-better-people-processes\/\">Read Now<\/a><\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-involve-employees-in-the-customer-experience-journey\">Involve employees in the customer experience journey<\/h2>\n\n\n\n<p>Although we tend to think of customer experience being concentrated in customer service teams, even employees not working on the frontlines influence both initial awareness and the overall experience that follows. But many employees don\u2019t realize what an important role they play in delivering great customer experiences.&nbsp;<\/p>\n\n\n\n<p>\u201cThey don&#8217;t think it applies to them because we don&#8217;t really talk about it, we don&#8217;t connect the dots,\u201d Jeannie said. Since every task and process within an organization ultimately aims to better serve customers, employees handling tasks like distribution, invoicing, or HR still shape customer satisfaction based on their work.<\/p>\n\n\n\n<p>By understanding how their daily work impacts customers, you can <a href=\"https:\/\/www.betterworks.com\/magazine\/empowerment-in-the-workplace\/\">empower all employees<\/a> to prioritize and actively participate in delivering better customer experiences. Rather than viewing customer-centric work as an additional duty, help team members understand how it\u2019s core to their existing responsibilities.&nbsp;<\/p>\n\n\n\n<p>When you can align employee job functions with customer outcomes, you enable employees across roles and functions to participate in an intentional customer experience strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/03\/Webinar-Recap-Jeannie-Walters-Internal-1024x580.jpg\" alt=\"\" class=\"wp-image-104657\" srcset=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/03\/Webinar-Recap-Jeannie-Walters-Internal-1024x580.jpg 1024w, https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/03\/Webinar-Recap-Jeannie-Walters-Internal-980x555.jpg 980w, https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/03\/Webinar-Recap-Jeannie-Walters-Internal-480x272.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prioritize-proactive-customer-service\">Prioritize proactive customer service&nbsp;<\/h2>\n\n\n\n<p>Organizations must shift from reactive firefighting to intentional experience design. &#8220;Proactive positive customer experience actually prevents service issues,&#8221; Jeannie said. By understanding root causes, you can empower employees to eliminate problems before customers notice.<\/p>\n\n\n\n<p>Experience-driven cultures unlock top performance and profits for all stakeholders. But without leadership buy-in, you can\u2019t take customer or employee experiences to the next level. Jeannie urges companies to treat experience initiatives like core business functions, not add-ons. &#8220;We cannot say something as a priority and give it no funding or resources. When things are a priority, we have to actually treat them like they&#8217;re part of the business,&#8221; she said.&nbsp;<\/p>\n\n\n\n<p>Through journey mapping, goal-setting, and ongoing engagement, employees feel empowered rather than overloaded. And at the same time, customers receive seamless, enhanced support surpassing expectations at every turn.<\/p>\n\n\n\n<p>Without quantifying impact, however, the benefits of better experiences remain abstract rather than actionable. \u201cI typically see KPIs in customer experience as feedback metrics a lot of the time,\u201d Jeannie said. \u201cSo you might have goals around Net Promoter Score, for instance, or customer satisfaction rate.\u201d Linking better experiences to tangible data within your organization can help you take concrete steps toward higher employee engagement and better customer service \u2014 driving better business results.<\/p>\n\n\n\n<p>Want to learn more? <a href=\"https:\/\/www.betterworks.com\/elevating-everyone-unifying-ex-and-cx-for-better-business-performance-webinar\/\">Watch Jeannie\u2019s presentation on demand<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-post-resource-cta-ZyyXqE align  wp-block-lazyblock-post-resource-cta\"><div class=\"custom-post-resource-box\" style=\"background:url('https:\/\/www.betterworks.com\/wp-content\/uploads\/2024\/01\/Webinar-Preview-Jeannie-Walters-Horizontal.jpg;') no-repeat center;background-color:;box-shadow: 0px 0px 18px -5px ;background-color:\">\n  <div class=\"custom-box-heading\" style=\"max-width:500%;\"><p style=\"color:#ffffff;font-size:36px\">Align EX and CX<\/p><\/div>\n  <div class=\"custom-box-cta\" style=\"\"><a class=\"et_pb_button\" href=\"https:\/\/www.betterworks.com\/elevating-everyone-unifying-ex-and-cx-for-better-business-performance-webinar\/\" style=\"color:#008AAB;background-color:#ffffff;\">Watch now<\/a><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Check out highlights from Jeannie Walters\u2019 People Fundamentals webinar session to learn how to strategically align employee and customer experiences.<\/p>\n","protected":false},"author":133,"featured_media":104659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[237,59],"tags":[],"featured_location":[],"industry":[],"class_list":["post-104655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-experience","category-strategic-alignment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jeannie Walters on Aligning Customer and Employee Experience - Betterworks<\/title>\n<meta name=\"description\" content=\"Check out highlights from Jeannie Walters\u2019 People Fundamentals webinar session to learn how to strategically align 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