{"id":6650,"date":"2020-06-05T14:36:48","date_gmt":"2020-06-05T21:36:48","guid":{"rendered":"https:\/\/bwblogdev.wpengine.com\/?p=6650"},"modified":"2022-12-14T13:10:15","modified_gmt":"2022-12-14T21:10:15","slug":"bono-john-doerr-agree-okrs-cfrs-are-a-lifeline-not-a-leash","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/bono-john-doerr-agree-okrs-cfrs-are-a-lifeline-not-a-leash\/","title":{"rendered":"Bono &#038; John Doerr Agree: OKRs\/CFRs are a Lifeline, Not a Leash"},"content":{"rendered":"\n<p>On May 27 our lead investor John Doerr and I held a <a href=\"https:\/\/grow.betterworks.com\/e67b1f\/get-the-facts-to-survive-a-downturn--thrive-in-a-recovery-with-john-doerr\/get-the-facts-to-survive-a-downturn--thrive-in-a-recovery-with-john-doerr?token=5329144476\" target=\"_blank\" rel=\"noreferrer noopener\">webinar <\/a>to examine how OKRs and CFRs can empower companies to ride out a downturn and thrive in a recovery. In many organizations, OKRs and CFRs are already well-established tools to align teams around shared goals, enable constant agility, transparently monitor progress, and deliver an optimized <a href=\"https:\/\/joshbersin.com\/2020\/05\/employee-experience-redefined-its-now-about-safely-coming-to-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee experience<\/a>. But judging from the enormous number of pre-registrants, the chance to hear someone of John\u2019s stature discuss the revolutionary workplace changes ahead attracted more than the already-converted.<\/p>\n\n\n\n<p>For those not familiar, John is a living legend, a prime architect of the modern world &#8212; chairman of the pioneering venture capital firm <a href=\"https:\/\/www.kleinerperkins.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kleiner Perkins<\/a>; a first investor in Google, Amazon, and multiple widely-admired companies; economic advisor to Barack Obama; and author of the 2017 OKR classic <a href=\"https:\/\/www.google.com\/books\/edition\/Measure_What_Matters\/u2NDDwAAQBAJ?hl=en&amp;gbpv=1&amp;printsec=frontcover\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Measure What Matters<\/em><\/a>. If Yoda needs advice, he turns to John Doerr.<\/p>\n\n\n\n<p>The vital topic on everyone\u2019s mind, of course, was the shape of worklife to come. It\u2019s undoubtedly going to be different, but no one knows exactly how. John believes, as do I, that no matter what \u201cwork\u201d becomes in the months and years ahead, the core organizing principles of Objectives and Key Results (OKRs) and Conversations, Feedback, and Recognition (CFRs) will remain bedrocks and north stars for sustained success.&nbsp;<\/p>\n\n\n\n<p>To illustrate the point, John quoted Bono of U2 on the role OKRs play in Bono\u2019s anti-poverty organization <a href=\"https:\/\/www.one.org\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">ONE<\/a>. (<em>The Bono clip is at the 14:30 mark of the webinar <\/em><a href=\"https:\/\/grow.betterworks.com\/e67b1f\/get-the-facts-to-survive-a-downturn--thrive-in-a-recovery-with-john-doerr\/get-the-facts-to-survive-a-downturn--thrive-in-a-recovery-with-john-doerr?token=5329144476\" target=\"_blank\" rel=\"noreferrer noopener\"><em>video<\/em><\/a><em>.<\/em>)<\/p>\n\n\n\n<p>\u201cYou\u2019re passionate. I\u2019m passionate. What <em>action<\/em> does your passion lead you to do?\u201d asks Bono. \u201cIf the heart doesn\u2019t find a perfect rhyme with the head, then your passion means nothing. [OKRs] give us an environment for risk, for trust, when failing is not a federal offense. When you have the right structure, environment, and the right people, magic is just \u2019round the corner.\u201d<\/p>\n\n\n\n<p>Bono\u2019s comment re passion-into-action via OKRs\/CFRs underscores how many workplace \u201cexperts\u201d are missing a fundamental point when they prophesy sagely about the New World of Work.&nbsp;<\/p>\n\n\n\n<p>Much of what I\u2019ve read in industry and general media deals with managers concerned that remote workers will shirk their responsibilities. In my last <a href=\"https:\/\/www.betterworks.com\/the-right-wrong-ways-to-engage-unify-motivate-a-remote-workforce-big-brother-need-not-apply\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog <\/a>on May 22, I chided <em>The Wall Street Journal<\/em>, <em>Forbes<\/em>, NPR, and CNBC for featuring \u201cThe Boss is Watching You\u201d stories when it\u2019s a simple fact of human nature that <em>people want to excel at work.<\/em> They want to do a great job. The real question: how can we help them?<\/p>\n\n\n\n<p>Make no mistake: the onus is on us, the managers, to enable workers in the New World of Work &#8212; whether they\u2019re digitally remote or working physically in reconfigured socially distanced offices &#8212; to give us their best and get our best in return. \u201cLinking performance management that supports measurable, valuable business outcomes is the strategic duty and obligation of serious leadership,\u201d the <em>MIT Sloan Management Review<\/em> <a href=\"https:\/\/sloanreview.mit.edu\/article\/rethinking-performance-management-for-post-pandemic-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">said <\/a>on June 1.&nbsp;<\/p>\n\n\n\n<p>What workers will need most in this new world are not high-tech leashes but <em>lifelines <\/em>that will enable them to let their passions lead to actions that 1) achieve their organizations\u2019 objectives (OKRs), and 2) deliver the professional development, engagement, and life-enhancing employee experience (CFRs) that preserves the cultures we\u2019ve worked so hard to create.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Since the pandemic began, I\u2019ve grown increasingly convinced that this moment of imminent historic change creates an executive onramp &#8212; not the classic HR \u201cseat at the table,\u201d but actual top leadership in the coming new world &#8212; for operationally-minded HR practitioners. As I <a href=\"https:\/\/www.tlnt.com\/a-successful-economic-reset-in-the-future-lies-on-the-shoulders-of-people-not-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">wrote <\/a>in <em>TLNT Magazine<\/em> recently, business success is about <em>people<\/em>, and who knows people better than we do?<\/p>\n\n\n\n<p>During our webinar, John Doerr explained how Google employees automatically default to OKR thinking: \u201cIf you&#8217;re in a meeting at Google and somebody says, \u2018We&#8217;re going to do this new thing,\u2019 somebody else on the team will always say, \u2018Well, that\u2019s a great objective. Now what key results are we going to create in order to achieve it?\u2019\u201d<\/p>\n\n\n\n<p>That was my <em>a-ha!<\/em> moment. Thanks to OKR\/CFR solutions, operationally-minded HR leaders are equipped to extend the lifelines employees in the New World of Work will hunger for: powerful, nuanced, real-time tools to measure, reinforce, and transparently share the most effective and rewarding methods to achieve organizational objectives. Or put more lyrically, to enable their hearts to find perfect rhymes with their heads.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How OKRs and CFRs (conversations, feedback, and recognition) can empower companies to ride out a downturn and thrive in a recovery.<\/p>\n","protected":false},"author":60,"featured_media":78101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[3515,59],"tags":[],"featured_location":[],"industry":[],"class_list":["post-6650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betterworks-insights","category-strategic-alignment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bono &amp; 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