{"id":80534,"date":"2022-01-13T13:53:30","date_gmt":"2022-01-13T21:53:30","guid":{"rendered":"https:\/\/www.betterworks.com\/?p=80534"},"modified":"2022-11-29T01:56:31","modified_gmt":"2022-11-29T09:56:31","slug":"josh-bersins-hr-tips-for-winning-the-talent-war","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/josh-bersins-hr-tips-for-winning-the-talent-war\/","title":{"rendered":"Josh Bersin\u2019s Tips for Winning the Talent War"},"content":{"rendered":"\n<p>In 2021 we saw HR once again serving as their organizations\u2019 change leaders \u2014 bringing new tools, resources and inspiration to their highly adaptable and motivated workforces. In one of Betterworks\u2019 Empower HR marquis sessions, \u201c<a href=\"https:\/\/events.betterworks.com\/empower-hr\/agenda\/session\/678553\" target=\"_blank\" rel=\"noreferrer noopener\">Lessons Learned for 2022<\/a>,\u201d global HR analyst and thought leader, Josh Bersin, shared his insights regarding workplace dynamics and HR priorities including winning the ongoing talent war, developing new leadership skills and behaviors for new work models, and why delivering an optimal employee experience is more critical than ever before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lessons Learned for 2022&nbsp;<\/strong><\/h3>\n\n\n\n<p>Dramatic shifts in today\u2019s workplace have been occurring for 14-plus years. Starting with the Great Recession of 2008, we\u2019ve experienced a steady digitization within virtually every aspect of our personal and professional lives including our companies, job responsibilities, business models, and employee experiences. The pandemic caused many companies to downsize and then upsize, leading employees to adapt to new roles and work environments while trying to achieve a semblance of work-life balance. Many workers participated in The Great Resignation \u2014 choosing to leave their current jobs for ones that better aligned with their skills, passions, and lifestyles. These factors have resulted in companies finding new ways to automate roles in order to maintain their operations and deliver the service and experience their customers expect.&nbsp;<\/p>\n\n\n\n<p>\u201cHR has become a heroic function as companies adapt to these changes,\u201d Josh notes. \u201cAll the conversations about HR not having a seat at the table have disappeared and they are now asked and expected to do some very important things.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Winning the Talent War<\/strong><\/h3>\n\n\n\n<p>According to Josh, research from Citibank and other economists indicates that U.S. companies will create five to six million new jobs in 2022 \u2014 a tall order considering that more than 4.5 million U.S. workers handed in their resignations last month alone. This is the largest number of resignations since the Department of Labor started tracking this number more than 30 years ago.<\/p>\n\n\n\n<p>In order to fill these roles, HR leaders need to identify and implement new strategies for recruitment, leveraging internal talent, and identifying and developing future-focused skills within their organizations.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1 in 5 Employees indicated they voluntarily changed employers in 2020.<\/li><li>1 in 4 Employees indicated they plan to switch employers in 2021.<\/li><li>1 in 4 Employees indicated they plan to switch occupations in 2021.<\/li><li>2.3M Women were pushed out of jobs in 2020 putting female participation in the workplace at the lowest since 1998.<\/li><\/ul>\n\n\n\n<p>While companies aggressively recruit new talent from outside their walls, Josh notes that \u201cthere has been a massive increase in the sophistication of internal mobility and internal recruiting.\u201d For example, HR leaders are identifying current employees who can shift into new roles within their organizations. They are also revisiting \u201csilver medal candidates,\u201d people who previously worked for their company or applied for jobs in the past and weren\u2019t hired. The latter were potential candidates that were a few details away from being hired the first time and could be reconsidered for new roles within the organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Building a Talent Marketplace for Career 4.0<\/strong><\/h3>\n\n\n\n<p>With the dearth of available talent, combined with workers extending their career years, future-focused HR leaders are steadily building internal talent marketplaces based on their organizations\u2019 current and projected skills needs. This is a recent evolution from how organizations previously evaluated their employees based on their past and current work experiences. In what Josh terms Career 4.0, employees\u2019 skills versus their past experiences now define their worth.&nbsp;<\/p>\n\n\n\n<p>\u201cBetterworks plays a big role in (the talent marketplace) because the OKR and the ongoing performance management process is part of understanding, developing, and categorizing those skills,\u201d Josh explains.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Employee Wellbeing and the Employee Experience<\/strong><\/h3>\n\n\n\n<p>As companies permanently embrace hybrid remote work models, an organization\u2019s success is increasingly driven by teamwork. As Josh points out, \u201cWe\u2019ve reached a stage now where your success as an organization is dependent upon the ability for each individual to add their God-given skills and capabilities and personal goals into the job.\u201d However, this can be challenging for a change-weary workforce. As a result, employee wellbeing and emotional support are becoming CEO-level issues.<\/p>\n\n\n\n<p>In this pandemic-influenced workplace, many companies have adopted a flurry of technology solutions designed to deliver an \u201coptimal\u201d employee experience. However, there is the case for having too much of a good thing. Josh estimates that the average large company has 70 employee-facing systems. <strong>He recommends that HR leaders simplify their employee-facing technology portfolios and locate them in a central location for employees to <\/strong><a href=\"https:\/\/www.betterworks.com\/product\/conversations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>easily find and use<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>While streamlining employees\u2019 technology choices is a good initial strategy, HR leaders also need to address what really matters to employees. According to Josh, these include \u201ca sense of purpose, a sense of growth, a sense of mission, and a sense of trust.\u201d From an HR perspective these often tie into productivity and <a href=\"https:\/\/www.betterworks.com\/product\/conversations\/\" target=\"_blank\" rel=\"noreferrer noopener\">performance management<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cAll the research I\u2019ve done and all the companies that I\u2019ve talked to have me convinced that it is not employee happiness that creates productivity. It is employee productivity that creates happiness,\u201d Josh said. \u201cIn other words, if we make it easier and clearer for people to do their jobs effectively, we reward them psychologically as well as financially for doing their jobs, they will be happier. They will enjoy their work, they will enjoy their company, and they will stay at their company.\u201d<\/p>\n\n\n\n<p><em>\u201cOne of the most important things we\u2019ve learned about the pandemic is rather than getting too wrapped up in health and wellbeing, which is obviously important, we have to help people get their jobs done.<\/em>\u201d <em>&#8211; Josh Bersin<\/em><\/p>\n\n\n\n<p>\u201cEmployee experience has become a buzzword in HR. It is a driver of engagement, retention and productivity, and also a big driver of an employer\u2019s brand,\u201d notes Josh. \u201cWe really need to think about employee experience as a culture issue of creating a flexible and developmental-focused workplace.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-evolution-of-performance-management\"><strong>The Evolution of Performance Management<\/strong><\/h3>\n\n\n\n<p>\u201cThe HR technology industry has evolved significantly in the last two or three years,\u201d Josh recounts. \u201cIt used to be that these systems were mostly designed for HR, data entry, and HR process integration with user interfaces for employees.\u201d<\/p>\n\n\n\n<p>As Josh points out, <a href=\"https:\/\/www.betterworks.com\/product\/conversations\/\" target=\"_blank\" rel=\"noreferrer noopener\">performance management platforms such as Betterworks<\/a> include productivity tools and team management tools \u2014 integrating communications, conversations, rewards and recognition, and much more. They also seamlessly integrate with other workplace solutions such Microsoft Teams, Slack, Zoom, and Google Workspace. Creating a robust platform facilitates more opportunities for deeper engagement between employees and their managers and executive leadership. As Josh describes it, \u201c\u200b\u200bI think this one of the most exciting things that Betterworks has done.\u201d<\/p>\n\n\n\n<p>In closing, Josh emphasized that HR leaders need to remember that they can\u2019t take a page from another company\u2019s playbook when developing their own initiatives.&nbsp;<\/p>\n\n\n\n<p>\u201cEvery company is different. Every company&#8217;s culture is different. Even within the same industries, two companies will operate in very different ways,\u201d says Josh. \u201cAnd that means that we are here to innovate, to create, to pioneer, to experiment, and to iterate on the solutions that we build in a cross-functional way.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/events.betterworks.com\/empower-hr\/agenda\/session\/678553\" target=\"_blank\" rel=\"noreferrer noopener\">Register here to watch Josh Bersin\u2019s full EmpowerHR: A Betterworks Summit session.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to win the war for talent, focus on internal skill-building, employee well-being, and employee experience.<\/p>\n","protected":false},"author":44,"featured_media":80535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[237,3307],"tags":[],"featured_location":[],"industry":[],"class_list":["post-80534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-experience","category-performance-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Josh-Bersin\u2019s-HR-tips-for-winning-the-talent-war<\/title>\n<meta name=\"description\" content=\"Global HR analyst and thought leader, Josh Bersin, shared his insights regarding workplace dynamics and HR priorities.\" \/>\n<meta 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