{"id":82372,"date":"2022-04-21T08:03:04","date_gmt":"2022-04-21T15:03:04","guid":{"rendered":"https:\/\/www.betterworks.com\/?p=82372"},"modified":"2022-11-21T23:20:43","modified_gmt":"2022-11-22T07:20:43","slug":"how-your-culture-can-drive-business-results","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/how-your-culture-can-drive-business-results\/","title":{"rendered":"How Your Culture Can Drive Business Results"},"content":{"rendered":"\n

Every company has a unique culture, but not every company uses its culture to drive performance. Your culture may be an underused source of strategic potential.<\/p>\n\n\n\n

The culture you design is one of the most powerful ways you can communicate business priorities to your employees. Strong company culture creates accountability for meeting key business outcomes, from aligning organizational values to driving progress toward business goals.<\/p>\n\n\n\n

That\u2019s the message Betterworks COO Andrea Lagan<\/a> shared when she recently joined host Carly Clyne, marketing director at There Be Giants, on the Giant Talk podcast<\/a>. \u201cA strong culture within an organization is so important,\u201d Lagan said. \u201cCulture is a key part of what allows an organization to grow, to be effective, to be successful\u2014to execute on its strategy.\u201d<\/p>\n\n\n\n

Read on for highlights on using workplace culture<\/a> as a tool for driving successful business performance. <\/p>\n\n\n\n

Connect Employees to What Matters Most<\/h2>\n\n\n\n

Employees aren\u2019t always in close proximity to the strategic decisions leadership makes, Lagan says. Employees at the front line of the organization may feel very disconnected from the company\u2019s goals and strategy. <\/p>\n\n\n\n

A strong culture solves that problem, filling in gaps between employees and the business by bringing people together in solidarity around the organization\u2019s common mission. \u201cIt is culture that brings people together, that helps them be connected to what\u2019s most important in the organization,\u201d Lagan said. Culture is a crucial component that allows an organization to grow and successfully execute its business strategy.<\/p>\n\n\n\n

But, to have that intense effect, culture must be a living, breathing part of the company. Every employee should be able to connect with the culture personally. Your company culture needs to be integrated with all of your policies, processes, and systems to accomplish this. <\/p>\n\n\n\n

Lagan recommends starting with clarity around your values: <\/p>\n\n\n\n