{"id":82891,"date":"2022-05-26T10:30:53","date_gmt":"2022-05-26T17:30:53","guid":{"rendered":"https:\/\/www.betterworks.com\/?p=82891"},"modified":"2023-12-21T04:59:02","modified_gmt":"2023-12-21T12:59:02","slug":"employee-engagement-survey-questions","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/employee-engagement-survey-questions\/","title":{"rendered":"Using an Employee Engagement Survey to Measure Engagement"},"content":{"rendered":"

Employee engagement<\/a> can make or break your business: A highly engaged workforce is a primary differentiator between companies that lose talent and companies that retain their best workers. An employee engagement survey is a vital piece of this equation. The data they produce can help you determine whether your workforce is actively engaged or whether you need to revisit your engagement strategy.<\/p>\n

With the Great Resignation on every employer\u2019s mind, you can\u2019t afford to let your talent slip into disengagement. An annual employee engagement<\/a> survey and frequent pulse surveys can help you take the temperature of workforce engagement and make adjustments as needed.<\/p>\n

Here\u2019s how to assess employee engagement<\/a> via your annual engagement survey.<\/p>\n

What Is Employee Engagement?<\/h2>\n

Employee engagement<\/a><\/span>\u00a0refers\u00a0to the degree of which an employee is absorbed in their work and how enthusiastic they are about their role and the company. Engaged employees typically have a positive attitude about work.<\/p>\n

Engagement may be expressed through an employee\u2019s sense of connection to the work they\u2019re doing. It could be displayed by their motivation to do well and make progress within the company. It typically becomes visible through an employee\u2019s passion and participation in the workplace and its culture.<\/p>\n

Employee engagement<\/a> is essential to driving a thriving business and fostering a happy workforce. When employees are engaged, they\u2019re more invested in their work, more productive, and better overall performers.<\/p>\n

What Is the Purpose of Employee Engagement Surveys?<\/h2>\n

While employee engagement drives retention and productivity, active disengagement drags the organization down. Employees who are disengaged tend to \u201ccheck out\u201d during their daily tasks, avoid participation in cultural activities, and often just try to get by (also known as \u201ccoasting\u201d). This can be damaging to your work outcomes and your company\u2019s morale and culture.<\/p>\n

Employee engagement<\/a> surveys play a crucial role in identifying the signs and causes of disengagement before it becomes a bigger problem. Through robust, customized annual surveys and frequent pulse surveys, you can track engagement and develop a plan for re-engaging employees who have lost interest and investment in their work.<\/p>\n

5 Tips for Writing Survey Questions<\/h2>\n

Good employee survey writing is a complex balancing act. You have to find the right mix of controlled and open-ended questions to produce survey data that\u2019s meaningful and quantifiable. Here are some tips for writing survey questions that help you pinpoint risks and uncover drivers of employee engagement at your organization.<\/p>\n

Avoid Using Too Much of a Good Thing<\/span><\/h4>\n

Your first instinct might be to ask open-ended questions, which don\u2019t provide a list of options from which to select, to avoid putting limits on employee feedback. While open-ended questions are uniquely capable of providing insights into emotions and other qualitative data, they\u2019re most effective in limited use.<\/p>\n

Asking too many open-ended questions can result in inconclusive data. If you receive survey responses that are too diverse, you won\u2019t be able to find trends in the data, making it difficult to derive definitive insights from your survey responses.<\/p>\n

Use open-ended questions with purpose by attaching them to a specific topic in the survey. This can provide greater context for responses so you can make the most of your qualitative data.<\/p>\n

Use Well-Worded Questions<\/span><\/h4>\n

Be clear in the language you use when writing employee engagement<\/a> survey questions. Any ambiguity in your wording could skew the results of the survey. A poorly worded question can confuse employees and could prompt them to provide answers that don\u2019t accurately reflect how they feel.<\/p>\n

Repeated use of questions that aren\u2019t clear, or that take effort to decipher, can also lead to employee frustration, causing employees to drop out before completing the survey.<\/p>\n

Keep your sentences short and simple. Avoid using any jargon or terms that employees may not be familiar with. Employee engagement software like Betterworks Engage<\/a><\/span>\u00a0can provide a bank of customizable questions to draw from when building your employee engagement survey.<\/p>\n

Mind Your Culture and Environment<\/span><\/h4>\n

Form questions are a good starting point for an employee engagement<\/a> survey, but don\u2019t just pull one-size-fits-all questions from the internet. It\u2019s important to take context into account and revise questions to make sense for your organization.<\/p>\n

Customize questions to reflect your company culture and environment. Add your specific values to a generic question about company values, for example, or ask targeted questions about your mission and vision.<\/p>\n

Choose Short-Term Subjects<\/span><\/h4>\n

Focus your questions on items you can feasibly influence in the next nine to 12 months, such as changes to benefits options for the next open-enrollment period.<\/p>\n

If you survey employees about items you can\u2019t quickly change, you risk losing the trust of your workforce. When employees don\u2019t see changes based on their feedback, they may begin to wonder why you asked for their opinions in the first place.<\/p>\n

But if you survey employees about changes you can implement quickly and then follow through, employees will see that their opinions matter, which on its own can be a strong driver of engagement.<\/p>\n

Measure Employee Sentiment<\/span><\/h4>\n

It\u2019s important to gauge how the workforce feels about important matters: culture, values, processes, workloads. This data will help you make better decisions in the coming months.<\/p>\n

Natural language processing software can assess responses to determine employee satisfaction and engagement levels over time. Monitoring changes in sentiment can help you predict when employees are beginning to disengage so you can intervene.<\/p>\n

8 Types of Employee Engagement Survey Questions<\/h2>\n

Not all employee engagement<\/a> questions are created equal, and they aren\u2019t always necessary. There are many types of questions you can ask to gauge employee engagement on a variety of workplace issues.<\/p>\n

From improving employee experience to assessing job satisfaction, here are eight types of employee engagement questions to incorporate in your survey.<\/p>\n

Leadership Effectiveness Questions<\/span><\/h4>\n

Leadership effectiveness questions are important for gauging how supported employees feel at work. If employees don\u2019t think they\u2019re getting the resources and support they need from leadership, they can become frustrated and disengage from their work.<\/p>\n

Ask employees whether they receive the resources they need from their managers and whether they feel leaders are invested in helping them succeed. The data you gather from leadership effectiveness questions can help you determine what learning resources to provide for managers.<\/p>\n

Leadership effectiveness questions can also gauge the workforce\u2019s overall attitudes toward senior leadership, too. If employees perceive upper-level management as failing to put in the same amount of work or not appreciating the value that front-line employees drive, they may become cynical and disengage further.<\/p>\n

Workplace Wellness Questions <\/span><\/h4>\n

Company culture, the work environment, and the work itself can support or detract from employee health. Employee engagement<\/a> surveys offer an opportunity to gauge how the workforce feels about wellness in the workplace.<\/p>\n

Workplace wellness questions can include questions related to physical safety or the effects of the workplace and culture on mental health. If employees feel that the work is too draining or that workloads aren\u2019t distributed effectively, for example, they may pull back and begin looking for a job that meets their basic wellness needs.<\/p>\n

This is especially important for employees from historically excluded groups. Including demographic questions can help you determine whether those employees feel differently about the workplace than employees with more privileged backgrounds.<\/p>\n

Work Environment Satisfaction Questions<\/span><\/h4>\n

Questions about the work environment can help you determine how satisfied employees are with resources and working conditions at your company.<\/p>\n

Ask employees whether they believe they have the resources they need, whether they\u2019re working remotely or from a central location. If employees are working from a central location or at a worksite, ask them whether they find the physical environment accessible and supportive of their needs. In this category, consider how user-friendly workplace technology tools are and whether employees can easily access information when they need it.<\/p>\n

These types of questions can help you identify barriers to productivity and engagement within the work environment itself.<\/p>\n

Compensation and Benefits Questions <\/span><\/h4>\n

Workplace wellness questions are important for gauging how supported employees feel by benefits and other wellness programs. This is especially important for identifying programs to add to your benefits cue. Benefits such as financial counseling or dependent care can remove stress and other barriers to employee engagement.<\/p>\n

Don\u2019t make assumptions about the benefits employees need. Just because your workforce is primarily made up of millennial and Generation X employees, for example, doesn\u2019t mean they have children or prioritize dependent-care benefits.<\/p>\n

Explore what benefit options and packages are available to your business, then ask targeted questions about whether employees would be interested in or actually use those benefits.<\/p>\n

Future-Oriented Questions<\/span><\/h4>\n

To prepare for future needs, ask employees questions about what they want to see from upcoming HR and workplace initiatives. These can include questions about HR processes, options for mobility, and learning opportunities, for example. Future-oriented questions can help you determine what programs employees are most interested in and feel will be most beneficial to their careers.<\/p>\n

These types of programs might take longer to implement, making it difficult for employees to see movement from HR. To mitigate that, try to provide a timeline for having those changes up and running.<\/p>\n

To expedite the process further, develop specific suggestions for each program (specific reskilling tracks, for example) and have employees respond to targeted proposals.<\/p>\n

Team Culture and Team Learning Questions<\/span><\/h4>\n

Survey the workforce about their personal team experiences and learning opportunities. Ask employees about the practices within their teams that drive engagement and productivity. Some teams have better communication between managers and employees, for example, that helps those team members work more effectively.<\/p>\n

By identifying trends in respondents reporting the highest engagement, you can determine best practices to implement across the rest of the workforce.<\/p>\n

Open-Ended Questions <\/span><\/h4>\n

It\u2019s important to give employees the option to leave open-ended feedback on some questions, but use them sparingly. It\u2019s more difficult to identify trends in qualitative survey responses. Open-ended questions are most effective when you\u2019re identifying solutions to a specific problem.<\/p>\n

General Feedback Questions<\/span><\/h4>\n

Leave some room for general employee feedback, as employees might provide answers to questions you didn\u2019t know you had. Bear in mind that general feedback \u2014 unless a representative sample of employees leave the same feedback \u2014 won\u2019t be statistically significant. It\u2019s good for getting you thinking about items to incorporate into future surveys to explore at greater length.<\/p>\n

3 Examples of Bad Employee Engagement Survey Questions<\/h2>\n

Some employee engagement questions simply don\u2019t produce the data you need to make effective workplace changes. Here are some examples of employee engagement questions to avoid.<\/p>\n

Sliding-Scale Questions<\/span><\/h4>\n

Sliding scales can be too subjective to produce actionable data. If you ask employees to rank how much their manager cares about their development on a scale of one to 10, for example, the accuracy of your data depends on all respondents agreeing on each of those definitions represented by points along the scale. For the best data, avoid sliding scales and ask more targeted questions.<\/p>\n

Questions About Things You Can\u2019t Change<\/span><\/h4>\n

Don\u2019t ask employees their opinions on subjects you have no control over, such as decisions that would require a significant budget to implement. Limit your questions to items that produce survey results<\/a> you can draw actionable insights from. If you ask employees about a business decision that they aren\u2019t happy with but that you can\u2019t change, you risk appearing insensitive to employees\u2019 interests.<\/p>\n

Questions That Are Too Open-Ended<\/span><\/h4>\n

If questions are too open-ended, the answers can spiral into territory that you can\u2019t control. Asking employees to describe their relationships with their colleagues can produce answers so varied, for example, that the data isn\u2019t useful.<\/p>\n

How to Get the Most Out of Employee Engagement Surveys<\/h2>\n

Engagement surveys provide vital information about employee sentiments and satisfaction. To make the most of your employee engagement survey and get the most useful results, consider these best practices.<\/p>\n

Should You Use Anonymous Engagement Surveys?<\/span><\/h4>\n

Employees are most likely to feel comfortable responding to surveys if they know their identities are protected. Using anonymous survey collection software, such as Betterworks Engage, can give employees the confidence they need to respond honestly without fear of repercussions.<\/p>\n

Even with anonymous surveys, you can dissect the data to evaluate what respondents reporting high engagement do differently from less-engaged employees.<\/p>\n

Investing in Automated Follow-Ups<\/span><\/h4>\n

Automated follow-ups can serve several purposes. You can use them to check in with employees who haven\u2019t responded, for example, or to send pulse surveys throughout the year to gauge the impact of specific changes.<\/p>\n

During the data collection itself, set your business email software<\/a> up to reach out to employees who didn\u2019t respond to the initial email blast. Make sure your email has DMARC record<\/a> enabled as a security measure. Your marketing team can help you configure settings and coordinate email campaigns<\/a>.<\/p>\n

Send out pulse surveys throughout the year to gauge sentiments on a particular issue or measure responses to a particular change you\u2019ve made. Pulse surveys should be limited to two to five questions and distributed on a monthly basis.<\/p>\n

Creating a Transparent Response Plan<\/span><\/h4>\n

The key to effective employee engagement surveys<\/a> is to act on the data you collect. Failure to respond could work against you and create a worse engagement problem. As you tabulate the data, develop a plan to address the concerns employees raise.<\/p>\n

Of course, you won\u2019t be able to solve every employee’s concerns. There are some benefits decisions your company may not be able to afford to make, for example, or issues that employees can\u2019t reach a consensus on. If there are changes you can\u2019t make, or the workforce is too sharply divided, it\u2019s important to explain why<\/span>. Not responding may leave employees feeling like their voices don\u2019t matter, which can have a severe impact on future response rates.<\/p>\n

Simply let them know that you can\u2019t afford to make the requested change, and share lower-cost solutions you plan to implement instead, if applicable. If responses are divided, inform the workforce that you\u2019re seeking a compromise that will work for everyone.<\/p>\n

Prioritize Employee Engagement Survey Results<\/h2>\n

Employee engagement is a pivotal piece of your talent strategy. High employee engagement is associated with better performance and business outcomes, while disengagement often leads to low morale and limited productivity.<\/p>\n

The importance of employee engagement to business results simply can\u2019t be overstated.<\/p>\n

As you collect employee engagement survey data, compare historical business performance with engagement rates. This can help you make the case to leadership to invest resources into programs and initiatives that can improve engagement \u2014 driving even better business results.<\/p>\n","protected":false},"excerpt":{"rendered":"

Employee engagement can make or break your business: A highly engaged workforce is a primary differentiator between companies that lose talent and companies that retain their best workers. An employee engagement survey is a vital piece of this equation. The data they produce can help you determine whether your workforce is actively engaged or whether […]<\/p>\n","protected":false},"author":111,"featured_media":82894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[236],"tags":[],"featured_location":[],"industry":[],"class_list":["post-82891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement"],"acf":[],"yoast_head":"\nHow to Create an Effective Annual Employee Engagement Survey - Betterworks<\/title>\n<meta name=\"description\" content=\"Employee engagement can make or break your business. 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