{"id":91200,"date":"2023-05-23T06:22:45","date_gmt":"2023-05-23T13:22:45","guid":{"rendered":"https:\/\/www.betterworks.com\/?page_id=91200"},"modified":"2023-05-23T06:22:48","modified_gmt":"2023-05-23T13:22:48","slug":"make-work-better-official-launch-pr","status":"publish","type":"page","link":"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/","title":{"rendered":"Make Work Better &#8211; Official Launch PR"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<h1><b>Reimagining the HR Playbook: &#8216;Make Work Better&#8217; Proposes a New Approach to Performance<\/b><\/h1>\n<p><i><span style=\"font-weight: 400;\">HR veterans explain post-pandemic shift from performance management to performance enablement\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>MENLO PARK, Calif., May 23, 2023<\/b><span style=\"font-weight: 400;\">\u00a0 \u2013 Organizations that insist on following traditional performance management practices may go the way of Border Books, which lost business to Amazon. Borders declared bankruptcy in 2011 after failing to respond quickly to the changes in Internet shopping. Expectations around the fundamental nature of work are being challenged due to a rapidly changing environment \u2014 and HR practices must keep up. <\/span><a href=\"https:\/\/makeworkbetter.com\/\"><i><span style=\"font-weight: 400;\">Make Work Better<\/span><\/i><\/a><span style=\"font-weight: 400;\">, a new book co-authored by Betterworks CEO Doug Dennerline and VP of HR Transformation Jamie Aitken, explains why and how HR practices continue to fail when it comes to performance management and the prescription for success. It serves as a playbook for enabling higher performance with happier and more productive employees that yields better business outcomes.<\/span><\/p>\n<p><a href=\"https:\/\/www.betterworks.com\/?id=ppc&amp;utm_campaign=436004691&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_term=betterworks&amp;msclkid=7dbc067b11d619b9f2d76218f3e40fe7&amp;utm_content=betterworks\"><span style=\"font-weight: 400;\">Betterworks<\/span><\/a><span style=\"font-weight: 400;\"> is the leader in modern enterprise performance management solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cJamie and I are thrilled to finally share the culmination of our own career lessons,\u201d Dennerline said. \u201cI\u2019ve been lucky to oversee large teams who use HR software to support performance management, as well as lead two companies that develop Performance Management software. Jamie, a 25-year practitioner of Talent Management, also has many years of helping companies of all sizes transform their performance processes to meet the needs of today\u2019s workforce.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the balance of power has seemingly shifted back to employers as the economy slows down, we continue to see an epidemic of disengagement among employees. The expectations of work are being challenged by employees, and when employers do not pay attention, they witness a workforce that is overworked and stressed \u2014 resulting in disengagement and resignations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe hope this book inspires, informs and empowers HR leaders and CEOs to lead the transformation necessary that will make work better for everyone,\u201d said Aitken. \u201cThere is no time like today to lean into the possibilities of change when it comes to performance management.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/makeworkbetter.com\/\"><i><span style=\"font-weight: 400;\">Make Work Better<\/span><\/i><\/a><span style=\"font-weight: 400;\"> explains how to empower employees and raise their level of happiness so they can accomplish more and achieve better results. The book shows business and HR leaders and middle managers the modern path to better employee performance, amplified engagement and culture and more empowered people.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Make Work Better <\/span><\/i><span style=\"font-weight: 400;\">readers will learn how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make goals and objectives and key results (OKRs) more useful, more often for everyone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate ratings and implement a promotion process that reflects reality and retains employees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make recognition count and create formal development paths for high performers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use data to make the right people decisions and eliminate bias<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure your organization to maximize the impact of HR and people operations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The book\u2019s introduction was written by <\/span><span style=\"font-weight: 400;\">Josh Bersin, founder and CEO of the <\/span><a href=\"https:\/\/bersinacademy.com\/?__hstc=238407455.00e956734b1908192905e8418931aa64.1684265116112.1684265116112.1684265116112.1&amp;__hssc=238407455.2.1684265116113&amp;__hsfp=1223513178\"><span style=\"font-weight: 400;\">Josh Bersin Academy<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/joshbersin\"><span style=\"font-weight: 400;\">The Josh Bersin Company<\/span><\/a><span style=\"font-weight: 400;\">. He is also the author of <\/span><i><span style=\"font-weight: 400;\">Irresistible: The Seven\u00a0 Secrets of the World\u2019s Most Enduring, Employee-Focused Organizations<\/span><\/i><span style=\"font-weight: 400;\">. The book also features front-line insights from adopters of the process at Intuit, Pepsico and other leading organizations.\u00a0<\/span><\/p>\n<p><b><i>Make Work Better <\/i><\/b><b>co-authors spearhead the shift to performance enablement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Betterworks CEO Doug Dennerline has been working in Silicon Valley since 1982. After starting his career at HP selling the first PC, he spent 12 years at 3Com and 12 years at Cisco, massively scaling both companies. He eventually became the CEO of Webex by Cisco and has been running SaaS companies ever since, including SuccessFactors, where he served as president, moving performance management process to the cloud. SuccessFators was ultimately acquired by SAP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During his career, Dennerline has worked for many famous leaders, including Marc Benioff, John Chambers, and Lars Delgaard, and learned many lessons about what it takes to grow and scale high-performing teams. Notably, Dennerline and his team have spent years inventing a process that has a real impact on engagement, retention and positive outcomes for companies brave enough to affect HR transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As VP of HR Transformation at Betterworks, Aitken helps organizations reimagine the way employee performance is managed, with proven systems and processes that work. She has more than 25 years of HR leadership experience, spearheading organizational development, HR transformation and employee engagement strategies that boost business performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her work as a consultancy and an in-house HR practitioner spans the spectrum of human capital practices and multiple industries. Aitken has a deep understanding of talent management strategies and principles and has implemented global talent strategies for public and privately held national and global organizations.\u00a0 Her experience in business transformation includes work for several large enterprises, supporting fundamental change with her background in executive coaching, change management, and employee experience strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Aitken and Dennerline agree that when <\/span><span style=\"font-weight: 400;\">HR professionals and CEOs work together, they have a unique opportunity to fundamentally shift how work is done.<\/span><\/p>\n<p><b><i>Make Work Better<\/i><\/b><b> availability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Kindle\/ebook edition and the hard copy are both available May 23 at all major retailers, including Amazon, Barnes &amp; Noble, Bam! Books-a-Million, Porchlight, and bookshop.org.<\/span><\/p>\n<p><b>About Betterworks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 2013, Betterworks develops best-in-class performance management solutions that enable exceptional results and put employee experience at the heart of how companies align, motivate, retain, and develop their people. Unlike monolithic legacy HR technology, Betterworks\u2019 lightweight and enterprise-ready SaaS solutions for check-ins, feedback, employee engagement, and recognition are built to scale for businesses of all sizes. Our customers\u2019 employees are proven more engaged and satisfied in their roles, which is why industry leaders like Colgate-Palmolive, Intuit, Freddie Mac, Asurion, Udemy, Vertiv, HCSC, and the University of Phoenix rely on Betterworks to manage and enable performance. Betterworks is backed by Kleiner Perkins, Emergence Capital, and John Doerr.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Reimagining the HR Playbook: &#8216;Make Work Better&#8217; Proposes a New Approach to Performance HR veterans explain post-pandemic shift from performance management to performance enablement\u00a0 &nbsp; MENLO PARK, Calif., May 23, 2023\u00a0 \u2013 Organizations that insist on following traditional performance management practices may go the way of Border Books, which lost business to Amazon. Borders declared [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":91204,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"featured_location":[],"class_list":["post-91200","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reimagining the HR Playbook: &#039;Make Work Better&#039; Proposes a New Approach to Performance - Betterworks<\/title>\n<meta name=\"description\" content=\"HR veterans explain post-pandemic shift from performance management to performance enablement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Work Better - Official Launch PR\" \/>\n<meta property=\"og:description\" content=\"HR veterans explain post-pandemic shift from performance management to performance enablement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Betterworks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterWorks\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T13:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/05\/03-2023-MWB-BookLaunch-PressRelease-1920x1080-1x1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/05\/03-2023-MWB-BookLaunch-PressRelease-1920x1080-1x1-1.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@Betterworks\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/\",\"url\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/\",\"name\":\"Reimagining the HR Playbook: 'Make Work Better' Proposes a New Approach to Performance - Betterworks\",\"isPartOf\":{\"@id\":\"https:\/\/www.betterworks.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/05\/03-2023-MWB-BookLaunch-PressRelease-800x800-Thumbnail.jpg\",\"datePublished\":\"2023-05-23T13:22:45+00:00\",\"dateModified\":\"2023-05-23T13:22:48+00:00\",\"description\":\"HR veterans explain post-pandemic shift from performance management to performance enablement\",\"breadcrumb\":{\"@id\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/#primaryimage\",\"url\":\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/05\/03-2023-MWB-BookLaunch-PressRelease-800x800-Thumbnail.jpg\",\"contentUrl\":\"https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/05\/03-2023-MWB-BookLaunch-PressRelease-800x800-Thumbnail.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.betterworks.com\/make-work-better-official-launch-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.betterworks.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Make Work Better &#8211; 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