{"id":99290,"date":"2023-09-18T09:29:38","date_gmt":"2023-09-18T16:29:38","guid":{"rendered":"https:\/\/www.betterworks.com\/?p=99290"},"modified":"2023-12-17T16:05:31","modified_gmt":"2023-12-18T00:05:31","slug":"kevin-oakes-ai-governance-involve-hr-in-these-discussions","status":"publish","type":"post","link":"https:\/\/www.betterworks.com\/magazine\/kevin-oakes-ai-governance-involve-hr-in-these-discussions\/","title":{"rendered":"Kevin Oakes on AI Governance: \u2018You Have to Involve HR in These Discussions\u2019"},"content":{"rendered":"\n<div class=\"wp-block-ht-block-toc is-style-contrasted htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"closed\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#h-hr-leaders-key-role-in-establishing-genai-norms\">HR leaders\u2019 key role in establishing GenAI norms<\/a><\/li><li class=\"\"><a href=\"#h-hr-lags-behind-other-functions-in-adopting-genai\">HR lags behind other functions in adopting GenAI<\/a><\/li><li class=\"\"><a href=\"#h-early-genai-adopters-will-blaze-a-path-to-the-future\">Early GenAI adopters will blaze a path to the future<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<p>As CEO of the <a href=\"https:\/\/www.i4cp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Institute for Corporate Productivity (i4cp)<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/kevinoakes\/\">Kevin Oakes<\/a> has a unique perspective on workplace performance and productivity trends. Atop that list is generative artificial intelligence, or GenAI, which has the potential to revolutionize work as we know it.<\/p>\n\n\n\n<p>That\u2019s why Oakes and the i4cp team have been researching <a href=\"https:\/\/www.i4cp.com\/next-practices-weekly-august-10-2023\" target=\"_blank\" rel=\"noreferrer noopener\">how HR teams are adopting GenAI<\/a> and what &#8220;next practices\u201d look like. \u201cWe define next practices as practices where we see a strong correlation to performance, but not a lot of companies have yet put that practice into place,\u201d Oakes says.<\/p>\n\n\n\n<p>Discover what Kevin Oakes and i4cp\u2019s research reveals about GenAI in HR and how you can help your organization safely and securely innovate with AI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hr-leaders-key-role-in-establishing-genai-norms\">HR leaders\u2019 key role in establishing GenAI norms<\/h2>\n\n\n\n<p>Many employees are already using AI to supplement their work, whether their employer has sanctioned its use or not, Oakes says. To get ahead of potential risks, be upfront and intentional about how employees ought to use GenAI at work to preserve safety and security.<\/p>\n\n\n\n<p>The risks are real. Recently, employees at Samsung Electronics <a href=\"https:\/\/www.pcmag.com\/news\/samsung-bans-chatgpt-after-engineers-use-it-to-fix-proprietary-code\" target=\"_blank\" rel=\"noreferrer noopener\">leaked sensitive internal source code<\/a> by uploading it to ChatGPT \u2014 prompting the tech company to ban the use of ChatGPT and similar platforms. However, in many cases, companies should offer education and clear guidelines rather than ban these tools.&nbsp;<\/p>\n\n\n\n<p>\u201cI think a lot of employees don&#8217;t realize they&#8217;re doing this,\u201d Oakes says. \u201cMaybe they don&#8217;t care, but you&#8217;ve got to make them care and make them understand the ramifications.\u201d<\/p>\n\n\n\n<p>How you frame GenAI for the workforce determines how people use it. &#8220;It starts with communication,\u201d Oakes says. \u201cWhat are leaders saying to the organization about AI? And how are they describing how effective it&#8217;s going to be in the future for that organization?&#8221;&nbsp;<\/p>\n\n\n\n<p>If you present GenAI as a threat, some employees will simply hide their usage, which introduces additional risks. But if you talk about GenAI as an opportunity and create space for safe experimentation, you can increase transparency and <a href=\"https:\/\/www.betterworks.com\/magazine\/generative-ai-drives-productivity-and-innovation\/\">spur innovation<\/a>.<\/p>\n\n\n\n<p>The bottom line is that HR needs to be more involved in AI strategy and governance. \u201cBecause HR is the closest function to the workforce, you have to involve HR in these discussions long-term,\u201d Oakes says. \u201cEqually, HR has to be ready for those discussions and provide strategic advice to the organization.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>&#8220;How you frame GenAI for the workforce determines how people use it. &#8220;It starts with communication. What are leaders saying to the organization about AI? And how are they describing how effective it&#8217;s going to be in the future for that organization?&#8221;&nbsp;<\/em><\/p><cite><strong>kevin oakes, ceo, i4cp<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hr-lags-behind-other-functions-in-adopting-genai\">HR lags behind other functions in adopting GenAI<\/h2>\n\n\n\n<p>When you think of business functions that are on the cutting edge of GenAI, HR\u2019s not necessarily among them. \u201cThat doesn&#8217;t mean that it&#8217;s a real cause for concern,\u201d Oakes says. \u201cI think a lot of functions are behind when they look at their uses of GenAI.&#8221;&nbsp;<\/p>\n\n\n\n<p>To begin closing the gap, he recommends that HR leaders explore potential use cases and experiment with the technology. Build on your initial findings by developing a plan for implementing <a href=\"https:\/\/www.betterworks.com\/magazine\/ai-does-it-hold-the-key-to-hr-success\/\">AI in HR<\/a>, including specific problems to solve. You\u2019ll want a clear objective, along with metrics to determine success.&nbsp;<\/p>\n\n\n\n<p>According to i4cp\u2019s <a href=\"https:\/\/www.i4cp.com\/meetings\/ai-and-hr-implications-and-opportunities\" target=\"_blank\" rel=\"noreferrer noopener\">recent research<\/a>, key areas where HR leaders are applying GenAI include learning and development, people analytics, talent acquisition, and HR call centers, where AI enables greater speed and efficiency. The top two uses for GenAI within HR are creating learning content and researching information. There is also some use of GenAI for employee engagement and leadership development.<\/p>\n\n\n\n<p>The most important activity HR can engage in now to get up to speed with GenAI, Oakes says, is to invest in upskilling and reskilling their team and to hire for AI skills. HR leaders can generate greater efficiencies by helping team members deconstruct their roles into tasks to better understand the mundane tasks that GenAI can handle.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-genai-adopters-will-blaze-a-path-to-the-future\">Early GenAI adopters will blaze a path to the future<\/h2>\n\n\n\n<p>While GenAI poses some risks, such as possible introduction of bias and data leakage, Oakes says, it also has many potential benefits that HR leaders can\u2019t afford to miss. Enterprise organizations that have already adopted GenAI are what Oakes calls \u201cAI innovators.\u201d These organizations \u201care thoughtfully and fully embracing AI, and leaders are supporting its uses \u2014 but they put parameters on how they&#8217;re using it,\u201d Oakes adds.&nbsp;<\/p>\n\n\n\n<p>While the majority of companies are in \u201ccautious exploration mode,\u201d Oakes says the market will split with AI innovators being the ones who outpace their competitors. \u201cIf you think back to when the Internet first blossomed, companies that thoughtfully embraced how they were going to use it to their advantage were the ones that ultimately outpaced their competition,\u201d he says. \u201cThe same thing is going to happen with AI.\u201d&nbsp;<\/p>\n\n\n\n<p>Oakes points out that while most of the current uses of GenAI focus on creating efficiencies, the longer-term plays will be around generating greater effectiveness. GenAI will be able to handle complex tasks, such as those related to developing strategies, by detecting patterns and finding synergies across the organization.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>\u201cIf you think back to when the Internet first blossomed, companies that thoughtfully embraced how they were going to use it to their advantage were the ones that ultimately outpaced their competition. The same thing is going to happen with AI.\u201d&nbsp;<\/em><\/p><cite><strong>kevin oakes, ceo, i4cp<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<p>By observing AI innovators, other companies can learn to balance the risks and rewards of GenAI. &#8220;High-performing organizations are absolutely beginning to leverage AI in a number of different areas \u2014 but they&#8217;re doing so very thoughtfully and very proactively,&#8221; Oakes says. \u201cThey&#8217;re not sitting back and being reactive to what&#8217;s happening out in the world.\u201d<\/p>\n\n\n\n<p>Many larger companies are applying GenAI to day-to-day work. Walmart\u2019s <a href=\"https:\/\/www.ciodive.com\/news\/Walmart-generative-AI-tool-My-Assistant\/692385\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cMy Assistant\u201d tool<\/a>, for example, will help 50,000 corporate employees streamline tasks, improve onboarding, and more. This is a great example of <a href=\"https:\/\/www.betterworks.com\/magazine\/unleash-hr-data-become-gatekeepers-organizational-greatness\/\">HR\u2019s role in AI innovation<\/a>, Oakes says, as \u201ctheir CHRO is partnered with the individual who&#8217;s leading AI efforts in Walmart around this.\u201d<\/p>\n\n\n\n<p>When HR leaders work with their peers in leadership, they can use GenAI to drive innovation and produce positive business outcomes.<\/p>\n\n\n\n<p>Oakes and his team will be presenting their research at the October 2023 HR Tech conference during a <a href=\"https:\/\/events.hrtechnologyconference.com\/hrtech2023\/Public\/SessionDetails.aspx?FromPage=Sessions.aspx&amp;SessionID=12140&amp;SessionDateID=296\" target=\"_blank\" rel=\"noreferrer noopener\">pre-conference workshop<\/a> and a <a href=\"https:\/\/events.hrtechnologyconference.com\/hrtech2023\/Public\/SessionDetails.aspx?FromPage=Sessions.aspx&amp;SessionID=12141&amp;SessionDateID=299\" target=\"_blank\" rel=\"noreferrer noopener\">mega-session<\/a>.<br><\/p>\n\n\n\n<p>Want to learn more? <a href=\"https:\/\/www.betterworks.com\/magazine\/three-ways-ai-transforms-work-according-to-hr-leaders\/\">Discover what the future holds for AI and HR, according to HR leaders<\/a>.<\/p>\n\n\n<div class=\"lazyblock-post-resource-cta-nvAGE align  wp-block-lazyblock-post-resource-cta\"><div class=\"custom-post-resource-box\" style=\"background:url('https:\/\/www.betterworks.com\/wp-content\/uploads\/2023\/01\/Performance-Software-Innovations-Shaping-2023-BG-Image-1200x680-1.jpg;') no-repeat center;background-color:;box-shadow: 0px 0px 18px -5px ;background-color:\">\n  <div class=\"custom-box-heading\" style=\"max-width:500%;\"><p style=\"color:#ffffff;font-size:36px\">3 ways AI will tranform work<\/p><\/div>\n  <div class=\"custom-box-cta\" style=\"\"><a class=\"et_pb_button\" href=\"https:\/\/www.betterworks.com\/magazine\/three-ways-ai-transforms-work-according-to-hr-leaders\/\" style=\"color:#008AAB;background-color:#ffffff;\">Read now<\/a><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover what i4cp\u2019s research reveals about the generative AI landscape in HR and how you can help your organization safely innovate with AI.<\/p>\n","protected":false},"author":111,"featured_media":99291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[3559],"tags":[],"featured_location":[],"industry":[],"class_list":["post-99290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-people-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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